Professor at Harvard Business School
Massachusetts United States
Clayton Christensen was a professor at the Harvard Business School, and is best known for creating the theory of disruptive innovation in his 1997 book The Innovator’s Dilemma. Christensen’s ideas are influential to business managers and designers alike, through reinforcing how design, business, and marketing should work hand-in-hand in order to create exceptional value and commercial success. His insight is that market disruption—i.e., a new market overtaking an existing one—is not about technological sophistication, but rather about how technology is innovatively applied to achieve a new and better business model—that is, how technology is designed to create value for users.